REGIONAL NEWS

 

 

CARIBBEAN BRIDAL MARKET IS BIG BUSINESS

Hitching to the seemingly recession-proof bridal market links resorts and destinations to a constant flow of new opportunities, says Caribbean weddings expert Jacqueline Johnson, president and CEO of MarryCaribbean.com.

"It is a year-round business ... and with the steady increase of destination weddings and the close proximity of the Caribbean, destinations with a strategic (approach) will benefit from this 'perfect customer'," Johnson said.

MarryCaribbean.com reports the 'perfect customer', a bride and family looking for the ‘once-in-a-lifetime’ event, heavily outspends the average leisure traveler. To engage productively with the bridal market, Johnson recommends the framing of a strategic approach to marketing, including the use of social media.

According to the 2012 US Wedding Market Insight Report, June and September are the most in-demand months for weddings. In addition, more couples will attend wedding/bridal show/events; and bright, bold and vibrant tones are still in.

Couples want fun, romantic and simple events, with a touch of formal and tradition. Rustic and vintage settings continue to be in high demand with couples headed for the altar.