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GRENADA BOARD OF TOURISM AWARDED CARIBBEAN’S BEST TOURIST BOARD WEBSITE

The Grenada Board of Tourism places major emphasis on the use of its destination website as a key component of its marketing strategy.

Indicative of its success in this regard is the announcement last Saturday January 21, 2012, at the TravelMole Caribbean Web Awards at DHA Marketplace that this official destination website (www.grenadagrenadines.com) was given the prestigious Caribbean Web Award for Best Tourist Board website.

Now in their second year, the awards attracted a higher number of nominations as knowledge of the event, which is run jointly with the Caribbean Hotel and Tourism Association spreads throughout the region. Grenada was selected based on its website’s use of modern technology, its user friendliness and the degree to which it highlighted the destination’s selling points.

Presenting the award to Grenada was Mr. Graham McKenzie of TravelMole, who thanked sponsors such as the Caribbean Hotel and Tourism Association, the Lead Generators and Nassau, Paradise Island’s Tourist Board.

He also noted that, “ www.grenadagrenadines.com won because whilst TravelMole is not involved in the judging process per se, I know that the judges were impressed by the home page template. When you study the site, it gives the feeling of being beautifully crafted and makes one want to go inside and find out more. The tourist board section is one of the more popular and therefore competitive of the awards, and for this reason Grenada should feel proud of their online achievements.”

E-Marketing Officer at the Grenada Board of Tourism, Orlando Romain, also opined that “Considering that we recently launched a new booking engine, I think that this is a double victory for the Board.”

Other organizations that were awarded at the ceremony include Comfort Suites, Virgin Atlantic Airlines, Luxury Villa Rentals of McLaughlin Anderson, the Retreat at Lookout and UK Tour Operator I Explore.