Introduction

We at Real 91.9fm are dedicated to changing the recreation activities in the island Grenada.  Our vision is to become widely known and respected as one of the best places to relax and have fun anywhere.

In order to achieve this goal, Real 91.9fm critical success factors will be to identify emerging trends and integrate them into Real 91.9fm operations, respond quickly to technology changes/be there early, provide high-quality services, continue to invest time and money in marketing and advertising, continue to expand into specialty markets, and stay ahead of the “industry curve.”

By focusing on its strengths, its key clients, and the underlying values they need, Real 91.9fm will increase sales tremendously  in the next three years, while improving the gross margin on sales cash management and working capital.

This plan leads the way. It renews our vision and strategic focus: adding value to our target market segments in our local market.  It also provides the step-by-step plan for improving our sales, gross margin and profitability.

Our objectives include increasing revenue, increasing marketing efforts, expanding the market area, expanding marketing reach and brand recognition.

Our Mission at Real 91.9fm is to provide a progressive, trustworthy and quality product in Recreational and informative programs that will be at the forefront in the industry. We will procure clean, high-demand atmosphere that will provide many happy moments of trouble-free enjoyment for all our customers.

OUR MISSION STATEMENT BREAK DOWN

The impact of modern technology on the transmission of news and all other forms of information is such that most forms of learning techniques have become dependent on wireless and computerization.  In that light, Grenada and the rest of the Caribbean could and should keep abreast of media technology in furthering and sustaining our educational program.

MOTIVATION
REAL FM intends t inspire and motivate our youth as well as adult minds to the necessity of on-going development.  This is the basic establishment of Real Fm and the procuring of an operational license.
PROGRAMMING
Further to the operation of conventional programs, we intend to introduce listener interactive programs in which listeners may actively participate and not just be a captive audience.  In this regard, we will focus more on more listener participation in sharing information about all art forms of culture, music, sport, (local and international).
POLITICS
Our aim is to short-circuit any apparent tendency t present a bias of opinion especially in matters of national interest.  We believe that in every situation all sides must be heard. Therefore we will be making every effort to ensure that this happens at all times.
TOURISM
One of our main goals is to work as catalyst to speed up the growth of our tourism industry in the aftermath of the destruction of Hurricane Ivan, thus helping the persons involved in the tourism industry, to realize greater values for their product.  There is a need for us to work along with the board of tourism with a view to promoting our tourism sites.  Therefore we would like to be in the forefront in assisting groups in the development f tourism sites in their communities.

The development of the tourism industry will see more money circulating in the society therefore we would be sensitizing the business sector about the value of assisting in the development of our local products and sites which will mean more money in their pockets.

AGRICULTURE
This is one of the main pillars of the economy.   Therefore we at REAL FM pledge to do all possible to encourage the nation especially our young people to get involved in the sector.  The methods for such will include airing of programs with agricultural content and the staging of agricultural shows and competitions which will serve to stimulate persons in the sector.  In addition we promise to work along with the established farmers in the country, with a view t sensitizing others to getting involved in farming on a large scale.  There is also a need for greater attention to be placed on backyard gardening. Hence, our farmers program every Tuesday morning, it is welcomed by the farmers it is a medium for the voices to be heard.

SPORTS AND CULTURE
Our intention is to use this form of the media to encourage persons to attend state, sporting, cultural and other community oriented events. Local culture does not get the right quality of exposure that it deserves; as a result we will be placing greater emphasis on the airing of local music and other aspect of local culture.
The same can be said of state and sporting events so therefore more will be done towards getting more people to attend these events.

APPRENTICE
It is the widely accepted view that children learn what they live. In that respect we will embark on a plan with the support of other members in the business sector, that will give young people the unique opportunity to be an apprentice in a field that will have a positive and lasting effect on them.  It is our intention to make use of any youth programs that the Ministry of Youth is offering, with a view to training young people for the work place.
RELIGION
Growth of any community depends on different players and we realize that the church is one of the main players in building of the community.  Therefore we acknowledge that we must work along with the different churches, with a view to spreading their messages throughout the community.  Carrying live church broadcast and other religious programs will be a main feature on REAL FM.
CONCLUSION
It is important to note that there is need for a radio station broadcasting in Grenada, which believes in the development of the nation and not just the accumulation of financial dividends. REAL FM intends to fill such a slot.  We will use our resources to develop our community and by extension the nation.  The development of the nation by way of the media is of tremendous importance, if the manner of broadcasting is to change, then we will be in the forefront of the movement.

Motto  “Keep it real”